工商名錄Business Directory 價值

把網頁收錄到工商名錄/Business Directories 還有需要?

在SEO成立之初，Web目錄就是問題。那時，谷歌算法很容易玩。

如果您的網站被列在大量的在線目錄中，那麼它一定很特別-至少，這就是算法所看到的。

目錄鏈接的數量對您的網站在搜索引擎中的排名產生了積極的影響。Digital Marketing 開始把客戶網站的目錄列表在網上亂扔垃圾。

Web目錄在今天對SEO 重要？

如今，Google的算法要復雜得多。儘管鏈接仍然是排名最高的信號之一，但Google不再平等地查看所有鏈接。網絡目錄列表中的鏈接比市場中具有較高權威性的網站中的超相關上下文鏈接的影響要小得多。

這並不是說網絡目錄是完全沒有意義的。

根據Moz的研究，網站目錄和本地引用似乎仍然是一個很高的排名因素，尤其是對於本地企業而言。

我們提供的網頁設計服務已經包括了下面的工商名錄/Business Directories服務：

營銷人員該做什麼？

將Web目錄視為鏈接源的範圍。相反，應將目錄視為流量和信任的來源。

任何在當地開展業務的公司都需要使用一致的NAP來保持其本地引用，但是網絡目錄對您的SEO並沒有多大幫助。真正的回報將來自它們帶來的信譽和訪問您的業務站點的流量。

在開始搜索Web目錄時，請牢記這兩個條件。

在開始填寫清單之前，請考慮以下問題：

這是一個有信譽的網站嗎？換句話說，如果客戶在此站點上看到我，他們會認為我的業務合法性高還是低？
我的目標受眾可能會訪問此網站嗎？如果沒有，可能不值得列出您的公司。
現在，讓我們進入您的目的：今天仍然有用的網絡目錄。

下面是全球具有實際訪問量數字的工商名錄/Business Directories目錄，可以轉換為您的網站的實際價值。

Useful Web Directories for Any Kind of Website

1. BOTW

Around since 1994, Best of the Web (or BOTW for short) is still a trusted online directory used by more than 16 million businesses.

2. AboutUs

Originally formed as a business domain directory, About Us now allows all kinds of websites to be submitted and discussed.

The site receives 200,000 monthly visitors, on average.

3. Spoke.com

Spoke is an online community for finding and discussing business people, companies, news, and more.

On Spoke, you can add a web listing for a business or a person.

As of this writing, 1.4 million companies and 5 million people are listed on the site.

It receives over 80,000 monthly visitors.

For Blogs Only: One Web Directory to Rule Them All

4. Blogarama

Blogarama features over 153,000 blog listings which are actively updated by site admins.

Relevant Web Directories for Local Businesses

5. Google My Business

In some respects, Google My Business is now the granddaddy of web directories.

6. Bing Places

Next up is Bing Places, the Google My Business equivalent for the world’s second most popular search engine.

7. Yahoo

You can’t talk about Bing without mentioning Yahoo, the third most popular search engine.

8. Yelp

Yelp still reigns supreme as the review site for local businesses.

If you want customers to find your business, you need to be on Yelp – and you need to be getting positive reviews.

As of March 2020, the site claims 211 million reviews and 35 million monthly mobile app users.

9. Foursquare

Foursquare is nowhere near as popular as Yelp, but it does provide listings for all kinds of local businesses.

93% of local storefronts represent 2 million of the businesses who are already listed on Foursquare, and the site is visited by 20 million people monthly.

10. Yellow Pages

Yes, this is that Yellow Pages.

If you’re wondering whatever happened to the company that used to drop off yellow tomes on your front doorstep, they went online.

Claiming your business is free, although you can expect to be pestered to opt into their advertising options upon signing up.

Plus, this site converts. When people go to YP.com, they’re looking for contact info. 60 million people visit YP.com every month, 91% of whom contact a business within 24 hours.

11. Chamber of Commerce

ChamberOfCommerce.com is the online version of your local Chamber of Commerce (which you should also aim to get listed in, by the way).

Around since 1998, this website aims to be the most robust listing of small businesses online.

It also serves a small business owner resource center, through their free listings, paid ad options, and educational articles.

The site has more than 2 million business members, and monthly traffic numbers between 450,000 and 600,000.

12. HotFrog

Each month, 1.6 million visitors search the 120,000 listed businesses on HotFrog.

Businesses, sole practitioners, and anyone doing business with a physical address can add their listing for free.

13. Superpages

Superpages is a local business directory with more than 1 million monthly visitors.

Businesses can add basic information, reviews, photos coupons, and, of course, a link to their website.

14. MerchantCircle

MerchantCircle’s premise is simple: “find the best local merchants.”

The site includes listings for all kings of merchants and contractors, ranging from attorneys and notaries to realtors and agencies.

Over 100 million consumers visited the site last year to search its listings of 2 million businesses.

The site gets around 1 million monthly visits.

15. Better Business Bureau

Having a listing on BBB and being able to reference that accreditation on your own site remains a major trust signal to today’s consumers.

You’ll need to apply for accreditation, but once you’re approved, customers can visit the site to verify you’re a business they can trust.

BBB is one of the top 1,000 websites in the U.S. and top 4,000 globally.

Monthly traffic numbers range from 14 to 17 million. It’s worth having a listing here.

16. B2B Yellow Pages

This site looks like it never left the 1990s, but it’s still a viable web directory of over 16 million businesses.

The site receives around 300,000 visits per month.

17. Nextdoor

In just the past few years, Nextdoor has developed from your friendly neighborhood website into a viable business directory.

Nextdoor has a highly engaged user base, with 67% of members sharing business recommendations on the site.

Once you claim your free business listing, you can market to those users with one of NextDoor’s advertising options or with Business Posts, which are completely free.

These look and feel very similar to Google My Business Posts.

But, they come with one major benefit that’s not available with Google My Business – once posted, these appear instantly in the feed of everyone located within 2 miles of your business.

Did we mention NextDoor is in the top 100 websites in the U.S., with over 100 million monthly visitors?

In the iconic words of Larry David, that’s pretty, pretty good.